TROON NORTH GOLF CLUB TO OPEN FIRST CALLAWAY GOLF PERFORMANCE CENTER IN ARIZONA

Center Features Advanced Club Fitting Tool

Scottsdale, Ariz. - Troon North Golf Club, known for setting the standard by which all other desert courses are measured, is creating a new standard in club fitting and swing analysis. On March 8, Troon North and Callaway Golf will open a high-tech club fitting and teaching facility that will measure vital aspects of a golfer's swing with remarkable accuracy. The facility, called the Callaway Golf Performance Center, is one of only 10 in the entire country and the first to open in Arizona. The Callaway Golf Performance Center at Troon North is one of the most advanced club fitting and analytic tools in golf, providing golfers the same club fitting technology used to fit the world's top touring professionals like Ernie Els, Phil Mickelson, and Annika Sorenstam. The facility combines computerized analysis with the expertise of certified professionals, resulting in a superior fitting experience that provides golfers of all abilities their exact custom specifications. The patented Callaway Performance Analysis System uses two high-speed cameras and ball-flight simulators while a computer monitor displays a breakdown of each golfer's launch conditions – ball speed, launch angle and spin rates. In addition, the system measures the path angle and the golfer's angle of approach to the ball, utilizing 3-D imagery and precision software designed by Callaway Golf's world renowned research and development department. Everyday-golfers have never had the ability to employ such high-tech equipment to improve their performance and enjoyment on the golf course. "We are pleased to continue our partnership with Callaway Golf, said John Easterbrook, executive vice president, operations, Troon Golf. "We are also excited for our guests to experience this sophisticated fitting program and believe the Callaway Golf Performance Center will provide the ultimate guest experience for club fitting at Troon North." "We are thrilled to offer golfers in the Scottsdale area access to the same state-of-the-art fitting technology we have at our headquarters in Carlsbad, Calif." said Joe Urzetta, Callaway Golf's senior vice president of U.S. sales. Those interested in experiencing the Callaway Golf Performance Center at Troon North can contact the golf shop at 480-585-5300 or visit www.troonnorthgolf.com/performancecenter to book a fitting session. In the high desert north of Scottsdale, Troon North Golf Club stands as the hallmark of the desert golf experience, stretching through the natural ravines and foothills of the high Sonoran desert in the shadows of Pinnacle Peak. Troon North is managed by Troon Golf, the world's largest golf management company, overseeing operations at more than 190 courses located in 32 states and 32 countries. Additionally, 37 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include The Westin Turnberry Resort, Ayrshire, Scotland; The Clubs at St. James Plantation, Southport, N.C.; Haig Point, Daufuskie Island, S.C.; and Playa Mujeres Golf Club, Cancun, Mexico.

For more US Golf information, visit: